MiPhi: A Micromax Company, with its technology powered by Phison
MiPhi serves as the dedicated R&D and design arm of Phison Electronics in India, embodying the ambitious "Make in India" initiative for semiconductors.
With an R&D center in Bangalore, headquarters in Delhi, and manufacturing facilities in Hyderabad, Bhiwadi, and Noida, MiPhi’s presence is truly PAN-India. We specialize in custom-designed memory solutions, catering to both Indian and global markets.
MiPhi is devoted to creating and producing state of the art memory solutions, utilizing Phison’s innovative technologies and decades of expertise. Our products cover a wide range of applications, including enterprise, consumer, embedded systems, AI, and security.
Leveraging Phison’s unmatched technology expertise, MiPhi proudly brings IC design capabilities to India and all MiPhi products and solutions are powered by Phison.
Phison
24+
Years of Exp
2100+
Patents
3K+
Engineers
Micromax
20+
Years of Exp
2000+
Employees
3
Factories
Micromax's History
Legacy & timeline
Micromax Informatics is India’s home-grown consumer electronics brand. Over the past decade, Micromax has pioneered the democratization of technology in India - by offering affordable innovations through their product offerings and removing barriers to large-scale adoption of advanced technologies. Micromax is a brand that is synonymous with the vibrancies of youth and the idea of empowerment.
2008-2010
Entered Mobile phone business.
100K handsets sold per month.
2012-2014
10th Largest mobile brand in the world. Sold over 3.5 million handsets per month.
2015-2017
Launched in international markets: GCC, SAARC & CIS countries
Launched Consumer durable range of products
2023 - 2024
Launched India's first Memory IC design company with Technology partner Phison electronics
Phison's
Legacy & timeline
Phison Electronics Corp. is a market leader in NAND flash controllers and NAND storage solutions, including PCIe/SATA/PATA SSD, UFS, eMMC, SD and USB. Today, nearly one out of every four SSDs shipped worldwide is a Phison solution.
Research & Development
01
Local R&D staff
MiPhi has its R&D centre in Bangalore. The Research focusses on FW design, ASIC customisation, Qualification, Performance benchmarking and customised AI solutions using AIDaptive+ technology. MiPhi is also working with various universities across India in setting up centres of excellence and labs where this research is further enhanced.
02
Local Sales Channel
MiPhi has its sales team across India and they focus on the below verticals:
1. Embed solutions for Automobiles, IoT and Mobile devices.
2. Datacentres and IT Hubs.
3. Enterprise OEM / ODMs.
4. Consumer Devices and Removable Storage Devices.
5. Customised design solutions for AI and Security hardened devices.
6. Customised Design solutions at the ASIC and Storage controller modules.
03
Local Manufacturing Sites
MiPhi has its manufacturing sites in Hyderabad, Telangana, Biwadi - Rajasthan, and Noida - Uttar Pradesh. There are multiple SMT lines installed at these locations, dedicated to design, manufacturing, test qualification, packaging and shipping. MiPhi is currently manufacturing SATA and PCIe SSDs for consumer and enterprise. It is also in works to build its manufacturing capabilities towards eMMC and UFS devices. MiPhi will be using the Warehouse and distribution network of Micromax for stocks and supplies.
04
Local RMA and FAE Teams
As part of its R&D labs, MiPhi has its own team of FAEs and support centres PAN India. MiPhi also relies on the existing reach of Micromax support centres which are located throughout the country.
05
Well-known Indian brand
Micromax or Micromax Informatics is one of the largest electronics companies, that manufactures & markets Smart phones, laptops, tablets, Air Conditioners, LED TVs, refrigerators, washing machines, and other home appliances. Micromax's brand will further strengthen MiPhi's presence in India.
Manufacturing
Local Factory, Local Manufacturing
100% In-House Technology & Full Patent Protection for Customers
Local RMA
Cross India sales channel
